Email has been a dominant mode of communication for a long time, and even though there are numerous other options available nowadays, it maintains a strong standing. With email being far from obsolete, marketers are still making use of it as a marketing tool. Distributing messages through email is one of the most effective ways of promoting a business and email tracking has increased its potential. Companies want to know if clients have received their emails, if they read them or if they clicked on the embedded links. This information helps an entity gather data that is necessary for improving email marketing.
It is now possible for businesses to keep an eye on their email marketing through email tracking software. The software doesn’t just tell when recipients open emails but where they do it from and what devices they are using. Companies are also able to track if recipients are clicking on links or if they are viewing attachments. There are a few things that some businesses may not be aware of when it comes to tracking emails. For one, there is a difference between email tracking software and read receipts. Tracking software is comprehensive and offers more data to work with.
1. Plain Text can be a Hindrance
Email tracking software that detects when an email has been opened by embedding an invisible image pixel will only work if an email contains images. It means that recipients who don’t have the image display enabled when opening make it hard to track an email. Businesses can fix this by including images in their emails and encouraging recipients to open them. Studies show that 71.2% of recipients will delete an email if it does not display correctly , so marketers should take the time to lay out text and images properly.
2. Individual Messages are Highly Effective
Sending a bunch of emails to multiple recipients is convenient and saves time, but it can also interfere with your email tracking. Having multiple recipients may confuse the software, and you may not always know who opened their email and who didn’t. Having one email for each recipient will increase the effectiveness of the software. Note that personalized promotional emails have 29% higher open rates .
3. Hyperlinking Works Better
When sending emails with links, it is more efficient to hyperlink rather than copying and pasting URLs. Hyperlinks make it easier for recipients, especially those using mobile devices, to read emails because it simplifies access to information. With 64% of decision-makers reading their emails from mobile devices , companies can capitalize on email tracking by embedded links. Tracking links in emails helps marketers conduct follow-ups using specific context because they already know what recipients are looking at.